Virtual Reality (VR) and Augmented Reality (AR) Consulting
Extended Reality, or XR, has been coined recently to encompass the different virtual reality technologies and virtual experiences that mix with our everyday surroundings. It covers Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR), whose primary goal is to provide more information about our surroundings (virtual environment), to enhance our senses (dynamic experience), or to pull you into completely artificial and compelling experiences (enhanced experience).
Habo’s services geared towards XR
At Habo, with our collaborative process and structured process, we cater to any and all our client’s virtual reality consulting requirements. Read further to find out how best we can assist your organization with our consultancy services.
Our tool set can easily be adapted to cater to clients requirements in this new field. Traditional techniques will nonetheless yield clear and actionable data.
Before going further in its development of in-house XR innovations, a company may need to determine its potential. As with any ground-breaking advanced technology, it costs time and money to improve. Royalties from licensing of new technologies represent massive potential returns for those brave enough to innovate for business growth.
Being such a new application of computer technology, our clients may be disoriented when wanting to use AR or VR. Is it relevant to them? How will their clientele perceive the new technology? Will they ever adopt it? These questions and infinitely more can be answered through our diligent market research.
XR has yet to become part of our daily lives, so brands and companies may wish to showcase the technology in specific places and events (virtual showrooms). Habo can help clients pinpoint the fairs, shows, events, and marketplaces that may best receive an XR experience to optimize the customer experience.
Habo’s overview of Extended Reality (XR)
Extended Reality (XR) is an umbrella term that covers Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR). Its primary goal may be to provide more information about our surroundings (virtual environment), to enhance our senses (dynamic experience), or to pull you into completely artificial and compelling experiences (enhanced experience).
While still in its very early days, the virtual reality market potential for these new advanced technologies is colossal, estimated at $200 billion for 2022. An early successful augmented reality application in the gaming industry was the game Pokemon Go, which took the world by storm in 2017 by providing a unique gaming experience. Digital elements entered the real environment via a portal, that was at the time, a smartphone.
Other augmented reality (AR) uses to enhance a consumer experience include seeing how a piece of furniture looks in your home, again, looking at the potential result through the window that is a smartphone.
As for virtual reality (VR) experiences, they require the use of specialized equipment (advanced technology), notably a virtual reality headset, that drags the user for a deep experience into a completely artificial world, akin to a video game.
MR or mixed reality aims to bring the user a hybrid experience, keeping them grounded in the “real” world, while providing a more immersive feeling that verges on VR.