Marketing and brand strategy

strategic planning

Habo’s approach to marketing and brand strategy is distinctly made-to-measure, and based on an in-depth understanding of clients and consumers.

 

In particular:

 

  • Helping organizations understand their customers and consumers;
  • Ensuring marketing efforts are aligned with market and consumer realities;
  • Making sure marketing strategies are aligned with business objectives.

How we can help

Habo’s goal is to help clients develop a set of practical and interlocking capabilities that reveal—and maximize the profitable use of—the data appropriate to their situation.

This is acheived by:

  • Marketing strategy

 

Our role in defining the marketing strategies covers a number of areas. 

First off, by identifying the client’s target audience, to lead into the strategies and tactics to best reach said targets in order to have engaged audiences. 

Then, we look to improve and optimize the communication or marketing strategies based on the dynamics distinctive to the world of creative industries. 

 

  • Brand strategy

 

We walk companies through the stakes and opportunities that their brands hold. We may assist in the development of the brand’s positioning, or re-positioning as the case may warrant. 

 

We will look to identify a company’s “pillar”, its backbone in a sense, on which it can build a brand solidly. Our ambition, always in line with the wishes of our clients, may be to assist in the expansion of a coherent brand image and product range. 

 

  • Marketing planning

 

We take pride in providing actionable recommendations to all our clients. Usually, a need for a marketing strategy will result in an operational roadmap. Oftentimes, marketing strategies can leave organizations hanging, which is something that is anathema to how we work.  

 

We bring you ideas, strategies and tactics that are deployable by you and your communications’ department for maximum results.

Case studies.

A selection of marketing strategy cases Habo brought to fruition: 

Analysis of a beer brand positioning

Analysis of a beer brand positioning

A microbrewery was a major player in its sector, but needed to understand how consumers perceived the brand. We organized focus groups with customers and did quantitative studies in 3 provinces: Quebec, Ontario and British Columbia.

Analysis of a beer brand positioning

Analysis of a beer brand positioning

A microbrewery was a major player in its sector, but needed to understand how consumers perceived the brand. We organized focus groups with customers and did quantitative studies in 3 provinces: Quebec, Ontario and British Columbia.

Our other areas of expertise.